WHAT:  Office of Prescription Drug Promotion

WHY: To protect the public health by ensuring that prescription drug information is truthful, balanced, and accurately communicated.

HOW: Comprehensive surveillance, enforcement, and education program, and by fostering better communication of labeling and promotional information to both healthcare professionals and consumers


WHAT ELSE: Bad Ad Program –  Truthful Prescription Drug Advertising and Promotion
The Prescriber’s Role – Recognize and Report



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